Leading the Conversation at the FCXC CEO Summit
Franchising.com’s recap of the 2025 Franchise Customer Experience Conference (FCXC) CEO Summit highlights a key voice in the industry: Doug Flaig, CEO of Stratus Building Solutions. Representing one of the fastest-growing commercial cleaning brands, Doug shared valuable insights into what today’s franchise leaders must prioritize—from innovation to franchisee support and leadership.
The Customer Experience is Everything
During the summit, leaders across industries discussed the shifting expectations of customers and franchise owners. Doug emphasized how Stratus continues to evolve, noting that franchisees succeed when brands invest in personalized onboarding, modern support systems, and clear communication.
“Our franchisees are the face of our brand,” Doug shared. “We build long-term success by listening, innovating, and being intentional in how we support them.”
A Brand Built for What’s Next
The summit also explored how technology, service standards, and consumer trust shape the future of franchising. Stratus was recognized for its eco-friendly services, recession-resistant model, and people-first culture—an approach that resonates with both franchise owners and clients.
As Stratus continues its rapid expansion across North America, the brand remains focused on providing franchisees with the tools, training, and confidence to build sustainable businesses.
We’re proud to see Doug representing the Stratus mission at such a high-profile event alongside top franchise brands.
Read the full article in Franchising.com.