At Stratus, our story isn't just about awards. It's about empowering entrepreneurs with the truth about franchise ownership they need to succeed. Think buying a franchise means kicking back while the business runs itself? Rob Lancit, our VP of Franchise Development, is setting the record straight in his latest article for Entrepreneur.
The Reality of Franchise Ownership
The truth is simple: franchise ownership isn't a passive investment. While franchisors provide proven business models, comprehensive training, and ongoing support, success still demands your active involvement. You'll hire and manage teams, monitor cash flow, network in your community, and pursue new business relentlessly. As Rob points out, "Results almost always reflect involvement."
Even the popular semi-absentee model requires more than casual oversight. These opportunities work best for enterprise-level investors who can hire qualified executives, not for those expecting a hands-off experience. Rob encourages candidates to validate expectations directly with current franchise owners to get the real story.
Why the Hard Work Pays Off
Rob has spoken with countless successful franchise owners who've built thriving businesses beyond their wildest dreams. Their universal feedback? They worked harder than ever before. But here's the twist: nearly all of them share the same regret, wishing they'd pursued entrepreneurship sooner.
"Today's franchisors are doing as good a job as ever when it comes to setting up new franchisees for success," Rob explains. "But that success is still largely dependent on your level of effort and involvement."
If you're ready to build your own dream instead of someone else's, franchise ownership offers incredible freedom and flexibility. Just know that autopilot isn't included.
Read the full article on Entrepreneur.