Doug Flaig Spotlights Brand-Driven Franchise Success
In a compelling episode of the WinsDay podcast, Stratus Building Solutions CEO Doug Flaig joined host Jessie Lizak for a deep dive into what makes a brand resonate in today’s crowded marketplace. The episode, titled “Breaking Through: Branding, Messaging, and Marketing Insights,” offers a behind-the-scenes look at the strategy behind Stratus’ national presence and its mission-first mindset.
From 7-Eleven to Stratus
Drawing from a rich history in franchising with companies like 7-Eleven, Dunkin’ Brands, and Burger King, Flaig shared his journey and the lessons he’s carried into his current role. He emphasized how aligning purpose with messaging isn’t just a branding tactic—it’s a growth strategy.
The Power of Consistent Messaging
Flaig discussed how Stratus empowers local franchisees while maintaining a cohesive national identity. Through clear, authentic communication and a commitment to green cleaning and customer-first values, the brand has grown to operate in over 60 markets across North America.
A Must-Listen for Franchise Leaders
Whether you’re scaling a franchise, launching a brand, or just hungry for marketing inspiration, this episode delivers sharp insights into leadership, positioning, and growth.
“You can’t separate operations from branding,” Flaig said. “The customer experience is your message.”
Listen to the full episode on Spotify here.